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The conference is free of charge. Registration required.
Sammy Ofer School of Communications at IDC and Columbia Institute of Tele-Information – CITI cordially invite you to the Transitioned Media Conference 2013.
The media industry is undergoing dramatic disruption, accelerated by the advent of digital technologies. Consumers now have access to a myriad of screens creating more choice and consumption opportunities. This is the age of the “Digital Screen Omnivore”.
This conference unites a unique blend of industry and academic perspectives to explore these changes. It focuses on actual, documented case studies from the global media ecosystem. It examines the effects on sectors such as television, advertising and Journalism, analyzing the potential impact on consumers.
Digital Technology impacts consumer behavior and media consumption. How do we better understand today’s consumer? How to we face the challenges of measuring new forms of media consumption? What are the economic models that support these changes? What is the impact on content and business models? Journalism and news have been evolving, what steps do they need to take to remain relevant. These are some of the issues that will be discussed.
The Conference will be held is English.